Advancing Cross-Channel Marketing Insights

XC LogicTM provides actionable attribution insights for performance and brand marketers with precise, timely optimization decisions. The data-driven CMO to the analyst and the media practitioner, rely on this intelligence layer to increase media efficiency, identify areas of scale and enhance customer targeting.

 How We Help Our Clients

Our XC LogicTM Platform helps address multiple challenges for our clients. A few are mentioned here:

The Conversion Logic Difference

Conversion Logic’s performance and brand marketing veterans leverage best-in-market technology and science to provide timely, actionable insights.

  • Industry Experts Industry Experts

    Industry Experts

    Decade of cross channel experience, with rich attribution roots.

    Meet the team
  • Ensemble Method Ensemble Method

    Ensemble Method

    Adaptable & Transparent Methodology.

    Learn Approach
  • Practitioner's Platform Practitioner's Platform

    Practitioner's Platform

    Powerful, agile, and easy to use UI for insights to optimize media spend.

    Discover XC LogicTM
  • Unbiased Results Unbiased Results

    Unbiased Results

    Independent from any media influence for objective results.

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  • Timely Insights Timely Insights

    Timely Insights

    Timely collection, analysis and processing helps facilitate closed loop optimization.

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Download the research brief: Seeing the Forest for the Trees: Unified Analytics for Modern Marketing

This spring, IDG Connect surveyed over 250 marketers on their measurement strategies and tactics. The results are illuminating: a clear view into what’s working, what’s not, and what’s next for cross-channel analytics.The resulting report, analyzes these findings and provides actionable insights, including:

  • Trends in channel utilization, especially around programmatic
  • Which KPIs executives really want, and how marketers can measure them
  • Overcoming data accuracy obstacles
  • Challenges with cross-channel attribution, and how to overcome them
  • Identify benefits from attribution and assess readiness to move forward

Marketers are overwhelmed with options, channels, publishers, days, day parts, creative formats; the list is endless. Utilizing multiple channels also leads to multitude of reports and metrics. Conversion Logic’s XC LogicTM Platform helps understand what’s working.

  • A single source of truth for all your strategic and tactical marketing planning and budgeting
  • Easy to use, intuitive user interface for effective reporting and in-flight optimization
  • Uncover ways to cut waste, scale and establish testing structures with support from an experienced team
  • Methodology that adapts to your organizations’ changing needs, be it seasonality effects, new geography or products

Media practitioners rely on a number of tools to help their clients be successful. They have to sift through massive amounts of data in multiple formats for reporting and to find meaningful insights. Conversion Logic’s XC LogicTM Platform provides actionable insights to make in-flight optimization possible.

  • Cross-channel reports mapped to the most important business Key Performance Indicators of your clients
  • Channel dashboards providing tactical insights at lowest level of granularity
  • Leverage impactful attribution insights to add value to client relationships and thier transformation
  • Closed loop integration with your media buying programmatic platforms to automate optimization

Ready to learn more?

Talk with our team about how attribution can improve efficiency across all your marketing channels.

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