Last Updated: August 22, 2016

Conversion Logic helps marketers understand the value of various offline and online channels. For digital ads we do this by tracking media exposure (the users who saw an ad), media response (the users who clicked an ad) and conversion (the action a client hopes a user will take – an online purchase, a registration, or similar). This is different from typical “tracking” cookies that track behavior in order to classify users into segments and provide targeted ads.


Conversion Logic tracks what ads were viewed and clicked on by placing a cookie on any user’s browser which views or clicks on an ad for a Conversion Logic client. We are not tracking all users on the web nor for users tracked do we track all ads see and clicked. Our cookie stores a unique identifier within your browser. This means any behavior across multiple browsers will be interpreted as multiple users and multiple users in a single browser will be interpreted as a single user. Details of our Services privacy policy are available here.
Conversion Logic also tracks users that visit our website. This helps our Marketing and Sales team to understand the companies coming to our site and what information they may be looking for. Details of our Website Privacy Policy are here.


Section 1: What we track

Each time a client’s ad is viewed or clicked on Conversion Logic tracks the following:

  • The unique identifier from our cookie. This is a random number and is not personally identifiable information (PII). We do not store or handle PII.
  • The ad that was scene including Ad Campaign meta-data. This data is provided by the client.
  • The timestamp of the event.
  • Your user-agent. This is information that tells us which browser and mobile device you were using.
  • Your IP Address. This information allows us to determine what region in the country you lived. We cannot get an exact address, postal code or city. The region will help in understanding advertising effectiveness on a macro geographic level.
  • The Landing Page URL of an ad clicked on. This information is only stored temporarily for testing purposes.
  • The URL of the page you were on when you saw the ad, collected only when you click on an ad, and only stored temporarily for testing purposes.


For users browsing our website (www.conversionlogic.com) we track the following:

  • The unique identifier from our cookie. This is a random number and is not personally identifiable information (PII). We do not store or handle PII.
  • The pages you visit on our website.
  • The date and times you visited those pages.
  • The Referring URL when you come to our site. This information helps us understand how you came to Conversion Logic (for instance from a Google search vs. reading an article about our company).
  • Your IP address. This information helps us understand the geographic region and country of users viewing our website as well as, when you are viewing from your place of employment, the company you work for.
  • The type of computer you use. This information is used to optimize our website.
  • The type of web browser you use. This information is used to optimize our website.


  • Section 2: Opt-out (Summary and Detailed)

    Conversion Logic respects your right to privacy. If you don’t want us to track you then you can opt-out by blocking our domain. More info

How to Contact Us !

if you have any question or concern regrading our privacy policy or any questions
about the security at out site you can send email to info@conversionlogic.com