Marketing Intelligence Platform

Artificial Intelligence-Powered Marketing Analytics for the Enterprise

  • Actionable insights for direct response and brand marketers to increase media efficiency and drive scale
  • Unified approach to attribution leveraging Marketing Mix Modeling + Multi-Touch Attribution
  • Centralized view of marketing metrics and data to inform decisions
  • Holistic measurement of marketing performance

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 How We Help Our Clients

Our XC Logic® Platform helps address multiple challenges for our clients.

The Conversion Logic Difference

Conversion Logic’s performance and brand marketing veterans leverage best-in-market technology and science to provide timely, actionable customized insights.

    Conversion Logic Named a Breakout Vendor in Marketing Measurement & Optimization Solutions

    We’re thrilled to share that Conversion Logic was named a “Breakout Vendor” by Forrester Research in the marketing measurement and optimization solutions category! Forrester defines a “breakout vendor” in our particular industry as “companies that should be on B2C marketers’ radar as they further develop their marketing measurement and optimization strategy.” Read more about the announcement here.

    Marketers are overwhelmed with options, channels, publishers, days, day parts, creative formats; the list is endless. Utilizing multiple channels also leads to multitude of reports and metrics. Conversion Logic’s XC Logic® Platform helps understand what’s working.

    • A single source of truth for all your strategic and tactical marketing planning and budgeting
    • Easy to use, intuitive user interface for effective reporting and in-flight optimization
    • Uncover ways to cut waste, scale and establish testing structures with support from an experienced team
    • Methodology that adapts to your organizations’ changing needs, be it seasonality effects, new geography or products

    Media practitioners rely on a number of tools to help their clients be successful. They have to sift through massive amounts of data in multiple formats for reporting and to find meaningful insights. Conversion Logic’s XC Logic® Platform provides actionable insights to make in-flight optimization possible.

    • Cross-channel reports mapped to the most important business Key Performance Indicators of your clients
    • Channel dashboards providing tactical insights at lowest level of granularity
    • Leverage impactful attribution insights to add value to client relationships and their transformation
    • Closed loop integration with your media buying programmatic platforms to automate optimization

    Ready to learn more?

    Talk with our team about how attribution can improve efficiency across all your marketing channels.