How We Help Our Clients
Our XC Logic® Platform helps address multiple challenges for our clients.
Marketing Intelligence Platform
Artificial Intelligence-Powered Marketing Analytics for the Enterprise
- Actionable insights for direct response and brand marketers to increase media efficiency and drive scale
- Unified approach to attribution leveraging Marketing Mix Modeling + Multi-Touch Attribution
- Centralized view of marketing metrics and data to inform decisions
- Holistic measurement of marketing performance
Multi-Touch Attribution
Benefit from big data technology for user level analysis of media touches and consumer actions on the path to conversion, delivering incremental contribution of each interaction on the outcome
Marketing Mix Modeling
Measure the contribution of various media investments as well as internal and external drivers of revenue and other business outcomes
Broadcast Attribution
Advanced statistical analysis of broadcast media measures immediate and long term brand impact of TV and Radio for planning and in-flight optimization
Unified Marketing Measurement
Leverage features of MMM + MTA to measure diverse marketing investments more accurately and consistently
Data Unification
Consolidate all sales & marketing data from disparate silos for consistent insights across the organization
The Conversion Logic Difference
Conversion Logic’s performance and brand marketing veterans leverage best-in-market technology and science to provide timely, actionable customized insights.
Conversion Logic Named a Breakout Vendor in Marketing Measurement & Optimization Solutions
We’re thrilled to share that Conversion Logic was named a “Breakout Vendor” by Forrester Research in the marketing measurement and optimization solutions category! Forrester defines a “breakout vendor” in our particular industry as “companies that should be on B2C marketers’ radar as they further develop their marketing measurement and optimization strategy.” Read more about the announcement here.
Marketers are overwhelmed with options, channels, publishers, days, day parts, creative formats; the list is endless. Utilizing multiple channels also leads to multitude of reports and metrics. Conversion Logic’s XC Logic® Platform helps understand what’s working.
- A single source of truth for all your strategic and tactical marketing planning and budgeting
- Easy to use, intuitive user interface for effective reporting and in-flight optimization
- Uncover ways to cut waste, scale and establish testing structures with support from an experienced team
- Methodology that adapts to your organizations’ changing needs, be it seasonality effects, new geography or products
Media practitioners rely on a number of tools to help their clients be successful. They have to sift through massive amounts of data in multiple formats for reporting and to find meaningful insights. Conversion Logic’s XC Logic® Platform provides actionable insights to make in-flight optimization possible.
- Cross-channel reports mapped to the most important business Key Performance Indicators of your clients
- Channel dashboards providing tactical insights at lowest level of granularity
- Leverage impactful attribution insights to add value to client relationships and their transformation
- Closed loop integration with your media buying programmatic platforms to automate optimization
Ready to learn more?
Talk with our team about how attribution can improve efficiency across all your marketing channels.
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