Marketing attribution is a relatively simple concept supported by relatively complex data science. The idea of attributing an action or conversion to a particular activity or source intuitively makes sense; it is, in fact, what pretty much every marketer worth his or her salt has been trying to do since the beginning of time. It’s the how that gets tricky.[...]
Welcome to the new Conversion Logic blog. We’re happy you’re here!
My co-founder Trevor Testwuide and I started Conversion Logic in 2014 with one goal: to transform marketing attribution. As we ring in 2016, I believe we’ve made tremendous strides to accomplishing that objective, and the party has just begun.[...]