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Ideas, Opinions and News on Attribution

January 12, 2016

Marketing attribution is a relatively simple concept supported by relatively complex data science. The idea of attributing an action or conversion to a particular activity or source intuitively makes sense; it is, in fact, what pretty much every marketer worth his or her salt has been trying to do since the beginning of time. It’s the how that gets tricky.

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by Alison Lohse, Co-Founder, COO at ConversionLogic @AliLeeLat

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