Attribution, Data Science, Predictive attribution modeling

Alison Lohse, Co-founder and COO at Conversion Logic outlines how attribution is a data-modeling exercise and validation takes marketers a step closer to better measurement

Conversion Logic modelers are discussing
Attribution, Data Science, Predictive attribution modeling

Alison Lohse, Co-founder and COO at Conversion Logic outlines how attribution is a data-modeling exercise and validation takes marketers a step closer to better measurement