Delivering Client Results

Conversion Logic is committed to client success.

The XC Logic® platform adapts to each unique customer problem and industry, driving meaningful business results to improve marketing ROI by 30 -50%. 

Global Client Base

Conversion Logic supports clients doing business in:

  • icon North America
  • icon Europe
  • icon APAC


Marketing performance is critical for all companies to quantify return on advertising spend. Current client verticals include:

icon Retail
icon Gaming
icon Technology
icon Financial
icon Telecom
icon Education
icon eCommerce
icon Travel
icon Healthcare
icon CPG
icon Auto
icon QSR
icon Health
icon Security
icon Hospitality

Case Studies

Direct marketing company improves media efficiency with holistic, cross-channel attribution

Achieves a single source of data and efficiencies across vendors and channels

Challenge :

Wanted to find waste in marketing programs; Lacked holistic view into channel and vendor performance

Results :
  • Target CPO: Improved affiliate program CPO by 47% and SEM program CPO by 46%
  • Path Insights: Established relationship between stages of the customer path and relevant channels, with tactical insights to increase reach and cut waste
  • Vendor Performance: Identified 11 vendors with below average performance to decrease spend and drive ROI improvement

Specialty apparel e-retailer increases TV media efficiency by tactical optimizations, despite seasonal fluctuations

Challenge :

Implementation of measurement platform to provide tactical TV optimization during critical Q4 period

Results :
  • Optimized Marketing Mix: poorly performing stations (five) and creatives (two) taken out of rotation to increase ROI
  • Creative Insights: determined long-form creative had limited impact on order volume and recommended shift to short form – resulted in savings of $1M / month in media spend and overall increase of 22% in ROAS

Mobile gaming company reduces cost per install through optimized TV-to-web conversions

Challenge :

Manual, heuristic attribution model was no longer providing direction for multi-million dollar TV campaign; required more sophisticated approach to drive tactical optimization

Results :
  • Lower Cost-Per-Install: reduced CPI 74% and optimized spend – reducing oversaturation, cutting under-performing creative and adjusting rotation to reach CPI
  • Deep Market Type Analysis: new insights across different types of packages from local / national cable, satellite and syndication
  • Improved CPA, CPI and lift – hit target install numbers and spend limits