Increasing Demand for Unified Cross-Channel Attribution Fuels Triple Digit Growth
LOS ANGELES (April 19, 2016) – Conversion Logic, the media industry’s most accurate unified marketing attribution provider, announced today the addition of several new clients and employees and a strategic partnership program to provide marketers best of breed technology and support for advanced attribution initiatives. New clients working with Conversion Logic to understand and optimize the business impact of marketing investments include online higher education provider, Pearson, mobile business application company, Sideline, HR solutions provider, TriNet, and YouFoodz, Australia’s popular fresh meal delivery service.
Among the 2016 new executive hires are two Regional VPs of Sales, Rafael Alfaro (East) and Chylin Canterbury (West), and Mariena Quintanilla, Director of Solutions Architecture.
Alfaro will head the new Conversion Logic New York location, bringing more than 15 years of experience developing large-scale digital and mobile advertising programs for Fortune 500 brands across a variety of categories. Most recently, Alfaro led tremendous revenue growth for 4INFO, a leader in the provision of mobile attribution and closed loop measurement. Canterbury has played an integral role in the growth and successful exit of multiple startups, most recently as a Sales Director for Adometry, an advanced attribution provider that was acquired by Google in 2014.
As Director of Solutions Architecture, Quintanilla works as the technical liaison for sales, identifying ideal integration paths for potential clients, so they can quickly benefit from the XC Logic™ attribution platform. Quintanilla is also responsible for business development and technical evaluation for strategic partnerships.
"The advertising and marketing tech industry has seen massive growth as organizations seek to unlock the power of data and scientific discoveries. Marketers want solutions that work well with and bring additional value across their entire technology stack," said Quintanilla. " They want solutions that provide actionable insights using the metrics that are relevant to their business and that take into account their marketing strategy and customers in whole. We are bringing together all the critical components of an accurate, insightful and user friendly cross-channel attribution program and it’s really exciting."
Conversion Logic currently has partnerships with industry leaders in multiple categories to help clients close the loop on optimization, speed implementation and integrate accurate data across an increasing number of marketing channels. Existing partnerships include: ad verification platforms (IAS), ad servers (Atlas, Google, Sizmek), BI platforms (Domo, Tableau), call tracking (Invoca), DMPs (Datalogix, LiveRamp), DSPs (TradeDesk, MediaMath), SEM platforms (Google, Kenshoo) and tag management providers (Signal, Tealium).
“Marketers are under pressure to prove the ROI of marketing investments, as well as run an efficient, highly optimized program. The rapidly increasing demand for unified cross-channel analytics suggests that they see a potential solution to this complex problem,” said Trevor Testwuide, CEO of Conversion Logic. “By collaborating and integrating with the industry’s top technology, services and agency partners we will increase and accelerate the significant value our customers get out of the XC Logic™ platform.”
Built with the media practitioner in mind, Conversion Logic is the only attribution provider that utilizes the Ensemble Method, combining the traits of multiple established algorithms, always resulting in higher accuracy than any one model. The newly updated XC Logic™ platform provides a comprehensive unified view across all marketing channels. For more information, visit: www.conversionlogic.com.
About Conversion Logic Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at https://www.conversionlogic.com.