Marketers, analysts and customer insights specialists, hear IDG Connect’s analysis of today’s marketing analytics challenges and solutions.
78% of marketers plan to adopt or increase their use of cross-channel attribution in the next two years. But what does that look like – and how can you stay ahead?
IDG Connect and Conversion Logic conducted a survey of over 250 marketing leaders to learn what’s working, and what’s not, when it comes to cross-channel measurement.
1. Which KPIs executives really want, and how marketers measure them
2. Trends in channel utilization, especially around programmatic
3. Overcoming data accuracy obstacles
4. Challenges with cross-channel attribution, and how to overcome them
5. Benefits from attribution and assess readiness to move forward