How Conversion Logic Offline Attribution Works

In marketing, each channel is accountable – whether it is directly measurable or not. Conversion Logic offers analytics software that allow marketers to measure the direct lift and impact at the spot level for TV, radio and other offline channels over baseline.

Highlights
– How spot level modeling works
– Using predictive modeling for offline attribution
– Why decay rate matters and understanding ad stock

Learn more about our methodology and how we determine the impact of each TV spot.

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