Your Guide to Marketing Attribution and Media Strategy
Questions about attribution? We’ve got you covered.
Data-Driven Optimization: A Guide to Attribution and Media Strategy, co-created by Conversion Logic and Rise Interactive, offers comprehensive insight on all things attribution. Covering both technology and agency-side implementation, this ebook includes:
- 3 steps to attribution readiness
- How to successfully kick off and run an attribution program
- The difference between MMM and attribution, and which one is right for your business
- The role of attribution in media strategy and optimization
- How to realize 30-50% gains and see ROI in the first 90 days of your attribution initiative