The Conversion Logic Solution

A unified platform delivering actionable insights
for advanced media practitioners in a single, unified platform.

Unified Marketing Measurement

Accurate, actionable insights at any level of granularity

  • Leverages the latest in sophisticated Artificial Intelligence and Machine Learning
  • Accurately combines insights from marketing mix models (MMM) and multi-touch attribution (MTA) in a single platform
  • Accounts for addressable media (linked to a particular individual) and non-addressable media (not linked to a particular individual) to provide user, household, and market-level insights

Marketing Mix Modeling (MMM)

Accurate forecasting and planning with strategic insights on market-level drivers of demand

  • Powered by advanced time-series cross-section (TSCS) regression models that quantify marketing’s impact and other drivers on key business outcomes
  • Identifies causal relationships between business outcomes (e.g., brand metrics, new customers, transactions), marketing, and other demand drivers
  • Enables channel impact measurement for TV, print, out-of-home, sponsorships, and other channels

Multi-Touch Attribution (MTA)

Precise, actionable insights at the speed and granularity of digital

  • Connects all addressable media and consumer actions for customer journeys driving online and offline conversions
  • Using the advanced machine learning algorithms to build the most accurate models
  • Quantifies the contribution of every touch point at the most detailed levels available
  • Measures media performance for expert-level budget allocation optimizations

MMM and MTA Working Together

Intuitive, actionable recommendations for driving internal alignment and adoption

  • Coherent, accurate allocation of credit considering all media across MMM & MTA at the most granular levels
  • Greatly improved decision making at strategic and granular levels
  • Universal insights builds trust and adoption across teams
  • Clear, actionable plan support across teams and organization levels

Onboarding and Support Services

Our experienced team supports each client from deployment to delivery. A combination of practical experience and technical acumen means that every client receives the right support, at the right time, every time.

 

Solutions Architecture + Integrations – We help you align your business measurement needs and the data required to support them. By architecting data integrations, setting up APIs, and more, our experts make sure that your data flows flawlessly so that your attribution efforts do too.

 

Strategic Support – Experienced attribution experts guide each client from day one. From defining your business requirements, to configuring the system, sharing best practices to training your team, we ensure that each client is fully prepared for success.

Learn More

Talk to our Data Scientists about how the proprietary Ensemble Method can improve your marketing efficiency.

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